Marca País Argentina assigned Gliocchi the task of designing a Project with Argentine restaurants abroad.
As a result of different studies, the concept ARGENTINE RESTAURANTS CAMPAIGN was developed, which is part of the 2010 Nation Branding Action Plan.
The development of the NETWORK is aimed at the creation of a different communication channel, which fosters the country through its international cuisine as well as the maintenance of a strong and active link with restaurants abroad.
The network encompasses five cities in the world: Milan, Madrid, Paris, Sao Paulo and Miami. All of them were strategically chosen to disseminate high quality Argentine cuisine and touristic supplements of INPROTUR (Insitute of Touristic Promotion).
The agency was in charge of the development, restaurant training, networking and execution of actions.
