The agency made the Communication and Marketing strategy of this institution. These actions included a promotional campaign to advertise its undergraduate courses. In order to innovate traditional university advertisements in which youngsters aged between 18 and 26 are featured, Gliocchi decided to use photos of children under a defined concept: playing with people’s idyllic aspirations when they were young regarding what they wanted to be when they grew up and the eventual decision they make as they mature and get a better understanding of what they want. The campaign was run on Argentina’s major newspapers and in the streets of the City of Buenos Aires.
