On July 22, 2012, together with Fundación de Mujeres Colombianas en Argentina (Colombian Women in Argentina Foundation) and the Buenos Aires City Council, we organized and executed the overall production of the event to mark Colombia’s independence. For this purpose, a free entry mega event was organized on Avenida de Mayo featuring two stages on which over 30 traditional Colombian music and dancing performances were offered.
Additionally, food stands were arranged according to the traditional Colombian geographic areas, where typical food products from each region were sold. These exquisite dishes, with their flavours and scents, made attendees feel as if they were in Colombia.
The event proved a major success, with over 40,000 attendees.
We were also in charge of developing the visual identity to be placed on banners, stands, graphic media and brochures.
