Gliocchi was responsible for the creation of Marca País Argentina, Argentina’s nation branding concept and developed its corresponding strategy, Estrategia Marca País Argentina.
These involved the Ministry of Tourism, the Ministry of Foreign Affairs and the Secretariat of Media of the Argentine Nation.
In order to develop it, surveys were conducted internationally, international events were organised and various alliances were made, including the agreement with Aerolíneas Argentinas, in which the application of the logo was agreed on more than 100 Aerolíneas Argentinas and Austral aircrafts.
It is about a master plan which allows for the successful positioning of the country in certain markets in the world, promoting its distinctive factors and highlighted attributes (culture, science, sports, etc.), fostering exports and increasing tourism and investment.