Having gained experience and knowledge from several Country Brand international projects, we took all our projects for Argentina and a series of studies and research and used them in a project to summarize all these learnings and to outperform existing projects up to date.
This project has its roots in a design of our authorship which we registered and called Mundo 36, based on a multi-action effort to be performed within 36 hours, which has Japan 36 and Latinfusion NY 2008 as its predecessors, two events organized by our company.
Time is of utmost importance here, as it constitutes the detailed study of its best comprehensive utilization at the best existing cost-benefit relation.